Lee Jeans

                  Lee Jeans

Lee(Jeans)

Lee is an American brand of denim jeans, first produced in 1889 in Salinas, Kansas. The company is owned by VF Corporation, the largest apparel company in the world. Its headquarters is currently in Merriam, Kansas, just outside Kansas City, Missouri.The company states that they are an international retailer and manufacturer of casual wear and work wear and that they have more than 400 employees in the United States. In Australasia, the brand is owned by Pacific Brands since 2007, after it was acquired from Yakka.

History:-

The company was formed in 1889 by Henry David Lee as the Lee Mercantile Company at Salina, Kansas producing dungarees and jackets. The growth of Lee was prompted by the introduction of the Union-All work jumpsuit in 1913 and their first overall in 1920. In 1996, the company launched Lee National Denim Day as part of National Breast Cancer Awareness Month. In 2014 the brand was relaunched in Paris via the Citadium Paris store.
Lee Logo

Lee Logo

Industry	Clothing
Founded	1889
Founder	Henry David Lee
Headquarters	Merriam, Kansas, U.S.
Number of employees	400 people
Parent	VF Corporation (1969–present)
Website	www.lee.com

Manufacturing:-
In 1981, 240 factory workers in Greenock, Scotland, staged a sit-in in protest against plans to move the factory to Northern Ireland. What was planned as a one-night protest continued for 7 months. As of 2005, Lee Jeans have been manufactured by Arvind Mills in a number of small factories in Chamarajanagar, India. 60,000 workers produce 5,000 pairs of jeans a day.

Advertising:-

Within the USA, the company spends more than $40 million per year on advertising. In 2009, Olson was appointed as the lead interactive agency for the American brand and redesigned their website. Barkley Inc. had previously handled interactive advertising for the brand. Arnold Worldwide continues to provide offline advertising services for the brand.

Jeans Sizes

1. 28 To 60

Fit:-

1. Athletic
2. Loose
3. Regular
4. Relaxed
5. Skinny
6. Slim
7. Straight

Price Ranges

1000RS To More than 7200RS

Colours

1. Blue
2. Brown
3. Grey
4. White
5. Green
6. Light Grey
7. Light Pink etc

For More About Lee Jeans Click on Link.